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Business

Small-business and freelance how-tos: lead research, cold email, simple CRMs, pricing and client onboarding.

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Business

How to Price a Service With Confidence

Mara Ellison5 min read

To price a service, start with your costs and the income you need, then pick a model that fits the work, check the market and present your price clearly and…

Business

B2B Lead Research Basics for Small Teams

Mara Ellison6 min read

B2B lead research is about finding the right businesses before you contact anyone. Define your ideal customer, use public sources, qualify carefully and respect privacy rules.