sales

Cold Email Basics That Work, and Stay Compliant

Mara EllisonNov 6, 20265 min read

How to Build a Simple CRM in Google Sheets

Mara EllisonOct 22, 20265 min read

A simple CRM in Google Sheets can track contacts, deals and follow-ups with a few columns, drop-down lists and formulas. Here is how to set one up in an afternoon.

Business

B2B Lead Research Basics for Small Teams

Mara EllisonOct 19, 20266 min read

B2B lead research is about finding the right businesses before you contact anyone. Define your ideal customer, use public sources, qualify carefully and respect privacy rules.